Will my book pass or sell in a crowded book market?” Good question. You want to know. I want to know. We all want to know before we invest our time, effort and most of all our money. Here are a few tips to help you know if your book will just pass or sell well before you even write it.
Give your idea or your book manuscript the test of significance. Write your book to meet at least 2-3 of the areas listed below to attain significance in the book market place. To make sure your book passes the test of significance, does it offer:
1. Original, different information. Have you wondered what makes a new diet book sell well even when there are scores of diet books on the market? The author presents their unique set of successful diet rules, their exercise program, their perspective, their testimonials and their credentials. They use original, different information for the same results.
2. Expert advice to a specific group of people. Target a group of people within your broad market. For example, the Chicken Soup series for Teen-Agers, Mothers, even Prisoners sold much better that the original more general Chicken Soup for the Soul.
3. Inspire people to do something good. Weave inspiring stories into your book and sell more. The 21 Irrefutable Laws of Leadership spent 18 straight months on the Business Week Business Best Seller List. Dr. Maxwell started each chapter with a short story of a famous person successfully using the chapter’s law of leadership.
4. Solutions to your audience problems. Get this right and you could have a best seller. Do you know the solution to a vexing problem? Write the solution in your book. You might be surprised at who’s searching online for a little relief.
5. Entertainment, humor or fun. Do you have a talent to make people laugh? Use it in your book. Provide a little oasis of escape for your readers. People love it when you entertain them. Intertwine funny stories into your non-fiction manuscript. Entertain them, make them laugh; they’ll love you for it. Best of all, they will have fun telling all their friends about your funny book.
6. Greater understanding of life. Have you been gifted with a deep understanding of life? Put small excerpts of your understanding throughout your book. Sprinkle your quotes along with other famous philosophers or world thinkers within your book.
7. Success experiences that motivate your audience to do more, give more or share more. Share your experiences to motivate your audience. Share how you overcame seemingly insurmountable challenges in your field. It will motivate your audience to think if you did it; they can do it too.
8. Specific skills and information. Thousands of people search for specific information daily. They want simple to read and easy to understand information. Seek to educate your audience; include engagement tools in your book. Help them make more money, cut costs or solve their problems. Examples include: online assessments, how to tips, short reports, resource lists, how-to tutorials, dictionary of terms in your field, etc.
9. Opportunity to learn something new or interesting. Sprinkle your book with little know interesting facts about your topic. Be careful to avoid information overload with pages of detailed statistics. But if you sprinkle them as morsels throughout your book, you create anticipation that will lead your readers through to the end. People love statistics and bite-sized trivia about just about any topic.
10. An easy to read style to learn about something. Take a complex subject in your field and make it simple. Most people enjoy an easy reading language. They will not only reward you by reading to the end but your readers will be happy to tell all their friends about your insightful easy to read book.
Are you ready to start writing your top selling non-fiction book yet? Did your book idea pass the test of significance in at least two areas? Great! Now that you know your book is significant, go ahead dream big. Don’t hesitate any longer. Start today. Your audience is waiting for your unique ideas and viewpoint to help them. Make it different. Make it count. Make it yours.
Self-Publishing Guru Dan Poynter explains and educates new writers on how to write publish and promote their first book. Dan Poynter fell into publishing. He spent eight years researching a labor of love. Realizing no publisher would be interested in a technical treatise on the parachute, he went directly to a printer and “self- published.” The orders poured in and he suddenly found he was a publisher himself. In 1973, he became interested in a new aviation sport, couldn’t find a book on the subject so he sat down and wrote one. After four months of writing and intense research that took him from coast to coast, he delivered the manuscript to the printer. So far, Hang Gliding has sold over 130000 copies-a “best seller”! Continuing to write, Dan has produced more than 76 books and revisions so far, of which some have been translated into Spanish, Japanese, Russian, British-English and German. Over the years, Dan has developed a system of writing that makes it all so easy and fun. His books are loaded with facts and figures and contain detailed inside information. They are always up-to-date because he revises them before going back to press. Dan has sold millions of his books, including several best sellers, for ten of millions of dollars in sales. Many of his books sell at the rate of 10-20000 copies per year, every year. For many years, Dan ran Para Publishing all by himself. In fact, he was often billed as the world’s largest one-person publishing company. As a one-man …
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